The new marketing transforming the corporate future

Bibliographic Details
Main Author: McDonald, Malcolm, 1938- (-)
Other Authors: Wilson, Hugh
Format: Book
Language:Inglés
Published: Oxford : Butterworth-Heinemann 2002
Series:Marketing (Butterworth-Heinemann)
Subjects:
See on Universidad de Navarra:https://unika.unav.edu/discovery/fulldisplay?docid=alma991010834119708016&context=L&vid=34UNAV_INST:VU1&search_scope=34UNAV_TODO&tab=34UNAV_TODO&lang=es
Description
Item Description:Incluye referencias bibliográficas e índice
Physical Description:VIII, 230 p. : gráf. ; 25 cm
ISBN:9780750653879