Cita APA (7a ed.)

McDonald, M., & Wilson, H. (2002). The new marketing: Transforming the corporate future. Butterworth-Heinemann.

Cita Chicago Style (17a ed.)

McDonald, Malcolm, y Hugh Wilson. The New Marketing: Transforming the Corporate Future. Oxford: Butterworth-Heinemann, 2002.

Cita MLA (9a ed.)

McDonald, Malcolm, y Hugh Wilson. The New Marketing: Transforming the Corporate Future. Butterworth-Heinemann, 2002.