APA (7th ed.) Citation

Langwost, R. (2004). How to catch the big idea: The strategies of the top-creatives. Publicis Corp. Pub. ; IdeaManagement Institut.

Chicago Style (17th ed.) Citation

Langwost, Ralf. How to Catch the Big Idea: The Strategies of the Top-creatives. Erlangen [Germany] : Frankfurt: Publicis Corp. Pub. ; IdeaManagement Institut, 2004.

MLA (9th ed.) Citation

Langwost, Ralf. How to Catch the Big Idea: The Strategies of the Top-creatives. Publicis Corp. Pub. ; IdeaManagement Institut, 2004.

Warning: These citations may not always be 100% accurate.