Cita APA (7a ed.)

Gettins, D. (2000). The unwritten rules of copywriting: A guide to better press, poster, TV, radio and Web site advertising. Kogan Page.

Cita Chicago Style (17a ed.)

Gettins, Dominic. The Unwritten Rules of Copywriting: A Guide to Better Press, Poster, TV, Radio and Web Site Advertising. London: Kogan Page, 2000.

Cita MLA (9a ed.)

Gettins, Dominic. The Unwritten Rules of Copywriting: A Guide to Better Press, Poster, TV, Radio and Web Site Advertising. Kogan Page, 2000.