Cita APA (7a ed.)

Franzen, G., & Os-Thompson, W. v. (1994). Advertising effectiveness: Findingd from empirical research. NTC Publications.

Cita Chicago Style (17a ed.)

Franzen, Giep, y Wendy van Os-Thompson. Advertising Effectiveness: Findingd from Empirical Research. Henley-on-Thames: NTC Publications, 1994.

Cita MLA (9a ed.)

Franzen, Giep, y Wendy van Os-Thompson. Advertising Effectiveness: Findingd from Empirical Research. NTC Publications, 1994.