APA (7th ed.) Citation

Boston Consulting Group, Stern, C. W., & Stalk, G. (1999). Ideas sobre estrategia: The Boston Consulting Group. Deusto.

Chicago Style (17th ed.) Citation

Boston Consulting Group, Carl W. Stern, and George Stalk. Ideas Sobre Estrategia: The Boston Consulting Group. Bilbao: Deusto, 1999.

MLA (9th ed.) Citation

Boston Consulting Group, et al. Ideas Sobre Estrategia: The Boston Consulting Group. Deusto, 1999.