Competitive success how branding adds value
| Main Author: | |
|---|---|
| Format: | Book |
| Language: | Inglés |
| Published: |
Chichester, United Kingdom :
Wiley
2010
|
| Edition: | 1st. ed |
| Subjects: | |
| Online Access: | Sumario |
| See on Universidad de Navarra: | https://unika.unav.edu/discovery/fulldisplay?docid=alma991010734649708016&context=L&vid=34UNAV_INST:VU1&search_scope=34UNAV_TODO&tab=34UNAV_TODO&lang=es |
| Physical Description: | XXIV, 397 p. : gráf. ; 24 cm |
|---|---|
| Bibliography: | Incluye referencias bibliográficas e índice |
| ISBN: | 9780470998229 |
