The political speechwriter's companion : a guide for writers and speakers

The political speechwriter's companion a guide for writers and speakers

Presentación del editor: "Other guides on public speaking focus on how to convey knowledge or understanding. While it is useful to master such informative speech, other goals and strategies are essential for a politician: publicity, for one. To communicate optimism, to rely on material written...

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Detalles Bibliográficos
Autor principal: Lehrman, Robert A. (-)
Formato: Libro
Idioma:Inglés
Publicado: Washington, D.C. : QC Press 2010
Materias:
Oratoria política
Arte de hablar en público
Lengua inglesa > Retórica
Ver en Universidad de Navarra:https://unika.unav.edu/discovery/fulldisplay?docid=alma991010664819708016&context=L&vid=34UNAV_INST:VU1&search_scope=34UNAV_TODO&tab=34UNAV_TODO&lang=es
Tabla de Contenidos:
  • ntroduction: Why Speechwriting Matters
  • Part I. Laying the Foundation
  • 1. The Political Speech
  • Politicians Need to Speak More
  • Politicians Need to Persuade
  • Politicians Need to Be Liked
  • Politicians Need to Stay Upbeat
  • Politicians Need to Be Understood
  • Politicians Need Publicity
  • 2. Persuasion
  • Defining Persuasion
  • Types of Persuasion
  • Elements of Persuasion: Aristotle's Rule of Three
  • Strategies of Persuasion
  • The Speechwriter's Checklist: Persuasion
  • 3. Audiences
  • Primary and Secondary Audiences
  • What Do Audiences Need?
  • What Characteristics Make the Audience Unique?
  • What Does the Audience Feel about the Speaker?
  • Rule for Friendlies: Reinforce Beliefs and Urge Action
  • Rule for Hostiles: Mitigate Hostility
  • Rule for Neutrals: Seek Incremental Gains
  • The Speechwriter's Checklist: Audiences
  • 4. Research
  • Researching the Event
  • Researching Ideas
  • Behind the Scenes / Wyatt Tee Walker
  • Researching the Poetry
  • The Speechwriter's Checklist: Research
  • 5. Structure
  • Why MMS Works Well in Politics
  • Objections to MMS
  • Modifying MMS
  • MMS in Practice
  • Reflections
  • The Speechwriter's Checklist: Structure
  • Part II. What to Do
  • 6. Language People Understand
  • Writing for Clarity
  • Reading versus Hearing
  • Summing Up
  • The Speechwriter's Checklist: Language People Understand
  • 7. Language People Remember
  • Making Language Memorable
  • Making Language Vivid
  • Making Language Rhythmic
  • Behind the Scenes / David Kusnet
  • The Speechwriter's Checklist: Language People Remember
  • 8. Anecdote
  • Writing to Touch the Heart
  • Behind the Scenes / Landon Parvin
  • Using Anecdote Well
  • Summing Up
  • The Speechwriter's Checklist: Anecdote
  • 9. Wit
  • Writing to Make Them Laugh
  • Behind the Scenes / Eric Schnure
  • Wit: From Quips to Quotes
  • Conclusion
  • The Speechwriter's Checklist: Wit
  • 10. Support
  • Writing to Make Them Believe
  • Making Evidence Memorable
  • Arguing Responsibly
  • Behind the Scenes / David Frum
  • Fallacies
  • Summing Up
  • The Speechwriter's Checklist: Support
  • Part III. How to Do It
  • 11. Beginnings
  • The Opening Joke
  • Praise
  • Winning Attention
  • Statement of Purpose
  • The Speechwriter's Checklist: Beginnings
  • 12. Presenting the Problem
  • Strategy
  • Language
  • Behind the Scenes / Lissa Muscatine
  • Anecdote
  • Wit
  • Support
  • Final Words
  • The Speechwriter's Checklist: Problems
  • 13. Solutions
  • Solutions and Strategy
  • Characterizing Your Speaker
  • Creating Solutions That Inspire
  • Language
  • Proposal, Persuasion, Punch Line: A Structure That Works
  • Solutions: The Need for Variety
  • Final Words
  • The Speechwriter's Checklist: Solutions
  • 14. Writing Conclusions
  • The Four-Part Close
  • The Four-Part Close: Applying the Elements
  • Inspiration and the Lesson Learned
  • Call to Action
  • Clincher
  • The Speechwriter's Checklist: Writing Conclusions
  • Delivery
  • Elements of Delivery
  • Practice: The Key to Improving Delivery
  • Expanding Your Horizons
  • Behind the Scenes / Carol Whitney
  • The Speaker's Checklist: Delivery
  • Part IV. Putting It Together
  • 15. A Speech Revisited
  • 16. Speechwriting and Ethics
  • Plagiarism
  • Distorting Arguments
  • Writing Something You Oppose
  • Lying
  • The Ultimate Question
  • The Speechwriter's Checklist: Speechwriting and Ethics
  • 17. The Uneasy Partnership: Advice for Speakers and Writers
  • For Speakers: What Speechwriters Need from You
  • For Speechwriters: What Speakers Need from You
  • Behind the Scenes / Rick Shapiro
  • The Speechwriter's Checklist: The Uneasy Partnership-Advice for Speakers and Writers
  • 18. Final Words.

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