Public and nonprofit marketing : readings and cases

Public and nonprofit marketing readings and cases

Bibliographic Details
Main Author: Lovelock, Christopher H. (-)
Other Authors: Weinberg, Charles B., coautor (coautor)
Format: Book
Language:Inglés
Published: Palo Alto, CA : The Scientific Press 1990
Edition:2nd ed
Subjects:
Asociaciones sin fin lucrativo > Marketing > Casos
Empresas públicas > Marketing.
See on Universidad de Navarra:https://unika.unav.edu/discovery/fulldisplay?docid=alma991010644959708016&context=L&vid=34UNAV_INST:VU1&search_scope=34UNAV_TODO&tab=34UNAV_TODO&lang=es

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