Cita APA (7a ed.)

Lovelock, C. H., & Weinberg, C. B. (1990). Public and nonprofit marketing: Readings and cases (2nd ed.). The Scientific Press.

Cita Chicago Style (17a ed.)

Lovelock, Christopher H., y Charles B. Weinberg. Public and Nonprofit Marketing: Readings and Cases. 2nd ed. Palo Alto, CA: The Scientific Press, 1990.

Cita MLA (9a ed.)

Lovelock, Christopher H., y Charles B. Weinberg. Public and Nonprofit Marketing: Readings and Cases. 2nd ed. The Scientific Press, 1990.