Change by design how design thinking transforms organizations and inspires innovation
| Autor principal: | |
|---|---|
| Otros Autores: | |
| Formato: | Libro |
| Idioma: | Inglés |
| Publicado: |
New York :
Harper Business
2011
|
| Edición: | 1st ed |
| Materias: | |
| Ver en Universidad de Navarra: | https://unika.unav.edu/discovery/fulldisplay?docid=alma991010638539708016&context=L&vid=34UNAV_INST:VU1&search_scope=34UNAV_TODO&tab=34UNAV_TODO&lang=es |
Tabla de Contenidos:
- Getting under your skin, or how design thinking is about more than style
- Converting need into demand, or putting people first
- A mental matrix, or-"these people have no process!"
- Building to think-the power of prototyping
- Returning to the surface-the design of experiences
- Spreading the message-the importance of storytelling
- Design thinking meets the corporation
- The new social contract, or we're all in this together
- Design activism, or inspiring solutions with global potential
- Designing tomorrow-today.
