Quantitative research methods in consumer psychology contemporary and data driven approaches
| Otros Autores: | |
|---|---|
| Formato: | Libro |
| Idioma: | Inglés |
| Publicado: |
New York :
Routledge
2019
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| Edición: | 1a ed |
| Materias: | |
| Ver en Universidad de Navarra: | https://unika.unav.edu/discovery/fulldisplay?docid=alma991010611309708016&context=L&vid=34UNAV_INST:VU1&search_scope=34UNAV_TODO&tab=34UNAV_TODO&lang=es |
Tabla de Contenidos:
- Preface / Paul M. W. Hackett
- Quantitative research : its place in consumer psychology / Cathrine Jansson-Boyd
- Using contemporary quantitative techniques / Or Shkoler
- Measurement theory and psychological scaling / Daniel P. Hinton and Tracey Platt
- Identify, interpret, monitor and respond to quantitative consumer data on social media / Amy Jauman
- Alternative research methods: introducing market sensing : a qualitative and interpretive perspective on research / David Longbottom and Alison Lawson
- Big data : data visualization and quantitative research apps / Vaidas Lukosius and Michael R. Hyman
- Exploring ways of extracting insights from big data / Peter Steidl
- Contemporary approaches to modeling the consumer / Debbie Isobel Keeling
- Connectionist modelling of consumer choice / Max Greene, Peter Morgan, and Gordon Foxall
- Uniting theory and empirical research : market research and marketing sensing / Melvin Prince, Constantinos-Vasilios Priporas, Gillie Gabay, and Howard Moskowitz
- Ethical issues in conducting psychological research / David B. Resnik
- A user-friendly practical guide to preparing data for analysis / Kerry Rees
- Integrating and writing up data driven quantitative research : from design to result presentation / Paul M. W. Hackett, Lydia Lu and Paul M. Capobianco
- Index.
