The rhetoric of soft power public diplomacy in global contexts
| Autor principal: | |
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| Formato: | Libro |
| Idioma: | Inglés |
| Publicado: |
Lanham, Maryland :
Lexington Books
2012
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| Colección: | Lexington studies in political communication
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| Materias: | |
| Acceso en línea: | Sumario |
| Ver en Universidad de Navarra: | https://unika.unav.edu/discovery/fulldisplay?docid=alma991010607749708016&context=L&vid=34UNAV_INST:VU1&search_scope=34UNAV_TODO&tab=34UNAV_TODO&lang=es |
Tabla de Contenidos:
- Introduction
- Evaluating soft power: toward a comparative framework
- Japan: culture, pop culture, and the national brand
- Venezuela: Telesur and the artillery of ideas
- China: cultivating a global soft power
- United States of America: public diplomacy 2.0 and 21st century statecraft
- Conclusion
