Psychological foundations of marketing the keys to consumer behavior
| Autor principal: | |
|---|---|
| Formato: | Libro |
| Idioma: | Inglés |
| Publicado: |
New York :
Routledge
2018
|
| Edición: | 2a ed |
| Materias: | |
| Ver en Universidad de Navarra: | https://unika.unav.edu/discovery/fulldisplay?docid=alma991010606989708016&context=L&vid=34UNAV_INST:VU1&search_scope=34UNAV_TODO&tab=34UNAV_TODO&lang=es |
Tabla de Contenidos:
- Psychology and marketing: a dynamic relationship
- Motivation
- Perception
- Learning
- Decision making
- Consumer attitudes
- Personality and the self-concept
- Social influence
- References
- Index.
