APA (7th ed.) Citation

Kimmel, A. J. (2018). Psychological foundations of marketing: The keys to consumer behavior (2a ed.). Routledge.

Chicago Style (17th ed.) Citation

Kimmel, Allan J. Psychological Foundations of Marketing: The Keys to Consumer Behavior. 2a ed. New York: Routledge, 2018.

MLA (9th ed.) Citation

Kimmel, Allan J. Psychological Foundations of Marketing: The Keys to Consumer Behavior. 2a ed. Routledge, 2018.

Warning: These citations may not always be 100% accurate.