Good is the new cool market like you give a damn
"Marketing has an image problem. Media-savvy millennials, and their younger Gen Z counterparts, no longer trust advertising, and they demand increased social responsibility from their brands--while still insisting on cutting-edge products with on-trend design. As always, brands need to be cool-...
| Otros Autores: | , |
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| Formato: | Libro |
| Idioma: | Inglés |
| Publicado: |
New York :
Regan Arts
2018
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| Materias: | |
| Ver en Universidad de Navarra: | https://unika.unav.edu/discovery/fulldisplay?docid=alma991010539479708016&context=L&vid=34UNAV_INST:VU1&search_scope=34UNAV_TODO&tab=34UNAV_TODO&lang=es |
