Profits before people? : ethical standards and the marketing of prescription drugs

Profits before people? ethical standards and the marketing of prescription drugs

Detalles Bibliográficos
Autor principal: Weber, Leonard J., 1942- (-)
Formato: Libro
Idioma:Inglés
Publicado: Bloomington : Indiana University Press cop. 2006.
Colección:Bioethics and the humanities.
Materias:
Industria farmacéutica > Aspectos morales > Estados Unidos.
Marketing > Aspectos morales > Estados Unidos.
Ver en Universidad de Navarra:https://unika.unav.edu/discovery/fulldisplay?docid=alma991010495359708016&context=L&vid=34UNAV_INST:VU1&search_scope=34UNAV_TODO&tab=34UNAV_TODO&lang=es
Tabla de Contenidos:
  • Ethics and for-profit business
  • The pharmaceutical industry and its stakeholders
  • Drug companies and healthcare professionals : the ethics agenda
  • Medical professionalism and scientific integrity
  • The industry's code : not good enough
  • Drug samples : the most important gifts
  • Marketing is not objective education
  • Medical education : industry at arm's length
  • Clinical research and the limits of commercial interests
  • Citizens and consumers
  • Direct-to-consumer advertising : conflicting interests
  • Direct-to-consumer advertising : better is better.

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