Cita APA (7a ed.)

World Advertising Research Centre, Institute of Practitioners in Advertising, & Godber, N. (2018). Advertising works: 24, Proving the payback on marketing investment : case studies from the IPA Effectiveness Awards 2018. Warc.

Cita Chicago Style (17a ed.)

World Advertising Research Centre, Institute of Practitioners in Advertising, y Neil Godber. Advertising Works: 24, Proving the Payback on Marketing Investment : Case Studies from the IPA Effectiveness Awards 2018. London: Warc, 2018.

Cita MLA (9a ed.)

World Advertising Research Centre, et al. Advertising Works: 24, Proving the Payback on Marketing Investment : Case Studies from the IPA Effectiveness Awards 2018. Warc, 2018.