Using artificial intelligence in marketing how to harness AI and maintain the competitive edge
| Other Authors: | |
|---|---|
| Format: | Book |
| Language: | Inglés |
| Published: |
New York :
Kogan Page Ltd
2019
|
| Edition: | 1st ed |
| Subjects: | |
| See on Universidad de Navarra: | https://unika.unav.edu/discovery/fulldisplay?docid=alma991010431589708016&context=L&vid=34UNAV_INST:VU1&search_scope=34UNAV_TODO&tab=34UNAV_TODO&lang=es |
| Physical Description: | X, 207 p. ; 21 cm |
|---|---|
| Bibliography: | Incluye referencias bibliográficas (p. 197-200) e índice |
| ISBN: | 9780749483395 |
