Using artificial intelligence in marketing how to harness AI and maintain the competitive edge
| Otros Autores: | |
|---|---|
| Formato: | Libro |
| Idioma: | Inglés |
| Publicado: |
New York :
Kogan Page Ltd
2019
|
| Edición: | 1st ed |
| Materias: | |
| Ver en Universidad de Navarra: | https://unika.unav.edu/discovery/fulldisplay?docid=alma991010431589708016&context=L&vid=34UNAV_INST:VU1&search_scope=34UNAV_TODO&tab=34UNAV_TODO&lang=es |
Tabla de Contenidos:
- The AI wake-up call : the strategic transition of marketing
- The personalization paradox: global appetite for AI and the changing customer journey
- Transformational marketing and AI in tourism : a glimpse at the Asia Pacific region
- Transformational marketing and AI in Europe : case studies from telecoms, banking and built environment
- Transformational marketing and AI in North America : case studies from banking and retail
- Transformational marketing and AI in technology and venture capital : with a special focus on the Middle East
- Framework for success: democratization of AI
- The new marketing paradigm : reinventing the role of marketing, ethics and transparency
- The future of marketing has arrived: AI's wider impact on education, policy and politics
- Bibliography
- Index.
