Ground wars personalized communication in political campaigns
| Autor principal: | |
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| Formato: | Libro |
| Idioma: | Inglés |
| Publicado: |
Princeton :
Princeton University Press
cop. 2012
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| Materias: | |
| Ver en Universidad de Navarra: | https://unika.unav.edu/discovery/fulldisplay?docid=alma991010414659708016&context=L&vid=34UNAV_INST:VU1&search_scope=34UNAV_TODO&tab=34UNAV_TODO&lang=es |
Tabla de Contenidos:
- Prologue: welcome to the campaigns
- Personalized political communication in American campaigns
- The ground war enters the twenty-first century
- Contacting voters at home
- Organizing campaign assemblages
- Targeting voters for personal contacts
- Always fighting the same ground war?
