The entertainment marketing revolution : bringing the moguls, the media, and the magic to the world

The entertainment marketing revolution bringing the moguls, the media, and the magic to the world

Bibliographic Details
Main Author: Lieberman, Al (-)
Other Authors: Esgate, Patricia
Format: Book
Language:Inglés
Published: Upper Saddle River, N.J. : Financial Times Prentice Hall c2002
Series:Financial Times Prentice Hall books
Subjects:
Medios de comunicación social > Marketing.
See on Universidad de Navarra:https://unika.unav.edu/discovery/fulldisplay?docid=alma991010414649708016&context=L&vid=34UNAV_INST:VU1&search_scope=34UNAV_TODO&tab=34UNAV_TODO&lang=es
Description
Physical Description:xxxiii, 345 p. ; 24 cm
Bibliography:Incluye referencias bibliográficas e índice
ISBN:9780130293503

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