The television entrepreneurs social change and public understanding of business
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| Formato: | Libro |
| Idioma: | Inglés |
| Publicado: |
Burlington, Vermont :
Ashgate
2012
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| Ver en Universidad de Navarra: | https://unika.unav.edu/discovery/fulldisplay?docid=alma991010358429708016&context=L&vid=34UNAV_INST:VU1&search_scope=34UNAV_TODO&tab=34UNAV_TODO&lang=es |
Tabla de Contenidos:
- Introduction
- Industry, text and media discourse. Television, representation and social change
- Continuity and change in the development of television's "business entertainment format"
- Risking it all: analyzing "business entertainment formats"
- Enterprise, society and cultural change
- Audiences, television and the entrepreneur. Understanding the audience: engaging with television
- The television entrepreneur: representations and role models
- Television business in the age of celebrity
- Conclusion: knowledge, television and understanding business
