Cita APA (7a ed.)

Patti, C. H., Hartley, S. W., & Kennedy, S. L. (1993). Business to business advertising: A marketing management approach. NTC Business Books.

Cita Chicago Style (17a ed.)

Patti, Charles H., Steven W. Hartley, y Susan L. Kennedy. Business to Business Advertising: A Marketing Management Approach. Lincolnwood: NTC Business Books, 1993.

Cita MLA (9a ed.)

Patti, Charles H., et al. Business to Business Advertising: A Marketing Management Approach. NTC Business Books, 1993.