Essentials of media planning a marketing viewpoint

Bibliographic Details
Main Author:	Barban, Arnold M. (-)
Other Authors:	Cristol, Steven M., coautor (coautor), Kopec, Frank J., coautor
Format:	Book
Language:	Inglés
Published:	Lincolnwood : NTC Business Books 1993
Edition:	3rd ed
Subjects:	Publicidad > Investigación. Planificación de medios publicitarios Marketing
See on Universidad de Navarra:	https://unika.unav.edu/discovery/fulldisplay?docid=alma991010321199708016&context=L&vid=34UNAV_INST:VU1&search_scope=34UNAV_TODO&tab=34UNAV_TODO&lang=es

Description
Physical Description:	153 p. ; 26 cm
ISBN:	9780844235226

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