Cita APA (7a ed.)

Barban, A. M., Cristol, S. M., & Kopec, F. J. (1993). Essentials of media planning: A marketing viewpoint (3rd ed.). NTC Business Books.

Cita Chicago Style (17a ed.)

Barban, Arnold M., Steven M. Cristol, y Frank J. Kopec. Essentials of Media Planning: A Marketing Viewpoint. 3rd ed. Lincolnwood: NTC Business Books, 1993.

Cita MLA (9a ed.)

Barban, Arnold M., et al. Essentials of Media Planning: A Marketing Viewpoint. 3rd ed. NTC Business Books, 1993.