State of the art marketing research

State of the art marketing research

Bibliographic Details
Main Author: Blankenship, Albert Breneman, (1914- ) (-)
Corporate Author: American Marketing Association, editor (editor)
Other Authors: Breen, George Edward, 1911- coautor (coautor)
Format: Book
Language:Inglés
Published: Chicago : American Marketing Association 1993
Subjects:
Marketing > Investigación
See on Universidad de Navarra:https://unika.unav.edu/discovery/fulldisplay?docid=alma991010320899708016&context=L&vid=34UNAV_INST:VU1&search_scope=34UNAV_TODO&tab=34UNAV_TODO&lang=es
Description
Physical Description:XI, 579 p. : il. ; 25 cm
ISBN:9780844234571

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