Cita APA (7a ed.)

Wilson, A., Kotler, P., & Levitt, T. (1992). New directions in marketing: Business to business strategies for the 1990s. NTC Business Books.

Cita Chicago Style (17a ed.)

Wilson, Aubrey, Philip Kotler, y Theodore Levitt. New Directions in Marketing: Business to Business Strategies for the 1990s. Lincolnwood: NTC Business Books, 1992.

Cita MLA (9a ed.)

Wilson, Aubrey, et al. New Directions in Marketing: Business to Business Strategies for the 1990s. NTC Business Books, 1992.