The U.S. brewing industry : data and economic analysis

The U.S. brewing industry data and economic analysis

Detalles Bibliográficos
Autor principal: Tremblay, Victor J. (-)
Otros Autores: Tremblay, Carol Horton
Formato: Libro
Idioma:Inglés
Publicado: Cambridge, Mass. : MIT Press 2005.
Materias:
Cerveza > Industria y comercio > Estados Unidos > s. XX.
Ver en Universidad de Navarra:https://unika.unav.edu/discovery/fulldisplay?docid=alma991010254819708016&context=L&vid=34UNAV_INST:VU1&search_scope=34UNAV_TODO&tab=34UNAV_TODO&lang=es
Tabla de Contenidos:
  • Basic demand and cost conditions
  • Industry concentration
  • The leading mass-producing brewers
  • Imports and domestic speciality brewers
  • Product and brand proliferation
  • Strategic behavior: price, advertising, merger, and other strategies
  • Economic performance
  • Public policy issues
  • Concluding remarks, forecasts, and directions for future research.

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