Agency mania harnessing the madness of client/agency relationships for high-impact results
A seasoned and well-respected marketing professional advises advertising, marketing, and communication agency managers and their clients about how to get the most from their client/agency partnership. He guides readers to adopt the industry's best practices and to avoid the common pitfalls
| Main Author: | |
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| Format: | Book |
| Language: | Inglés |
| Published: |
New York :
SelectBooks, Inc
2010
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| Edition: | 1st ed |
| Subjects: | |
| See on Universidad de Navarra: | https://unika.unav.edu/discovery/fulldisplay?docid=alma991010223609708016&context=L&vid=34UNAV_INST:VU1&search_scope=34UNAV_TODO&tab=34UNAV_TODO&lang=es |
| Summary: | A seasoned and well-respected marketing professional advises advertising, marketing, and communication agency managers and their clients about how to get the most from their client/agency partnership. He guides readers to adopt the industry's best practices and to avoid the common pitfalls |
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| Physical Description: | XIX, 316 p. ; 24 cm |
| Bibliography: | Incluye referencias bibliográficas (p. 304-307) e índice |
| ISBN: | 9781590792056 |
