International business competing in the global marketplace
| Autor principal: | |
|---|---|
| Formato: | Libro |
| Idioma: | Inglés |
| Publicado: |
New York
McGraw-Hill Irwin
cop. 2013
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| Edición: | 9th ed |
| Materias: | |
| Ver en Universidad de Navarra: | https://unika.unav.edu/discovery/fulldisplay?docid=alma991010208019708016&context=L&vid=34UNAV_INST:VU1&search_scope=34UNAV_TODO&tab=34UNAV_TODO&lang=es |
Tabla de Contenidos:
- Globalization
- National differences in political economy
- Political economy and economic development
- Differences in culture
- Ethics in international business
- International trade theory
- The political economy of international trade
- Foreign direct investment
- Regional economic integration
- The foreign exchange market
- The international monetary system
- The global capital market
- The strategy of international business
- The organization of international business
- Entry strategy and strategic alliances
- Exporting, importing, and countertrade
- Global production, outsourcing, and logistics
- Global marketing and R & D
- Global human resource management
- Accounting and finance in the international business..
