Positioning theory and strategic communications a new approach to public relations research and practice
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| Formato: | Libro |
| Idioma: | Inglés |
| Publicado: |
New York :
Routledge, Taylor & Francis Group
2017
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| Colección: | Routledge new directions in public relations & communication research
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| Materias: | |
| Ver en Universidad de Navarra: | https://unika.unav.edu/discovery/fulldisplay?docid=alma991010204379708016&context=L&vid=34UNAV_INST:VU1&search_scope=34UNAV_TODO&tab=34UNAV_TODO&lang=es |
