Affect, emotion, and rhetorical persuasion in mass communication
"This volume examines the interplay between affect theory and rhetorical persuasion in mass media communication. It is divided into three sections--affect theory, general case studies, and case studies on the 2016 U.S. Presidential Election--and offers perspectives from authors around the world...
Otros Autores: | , |
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Formato: | Libro |
Idioma: | Inglés |
Publicado: |
New York, NY :
Routledge
2019
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Edición: | 1st ed |
Materias: | |
Ver en Universidad de Navarra: | https://unika.unav.edu/discovery/fulldisplay?docid=alma991010150119708016&context=L&vid=34UNAV_INST:VU1&search_scope=34UNAV_TODO&tab=34UNAV_TODO&lang=es |