Affect, emotion, and rhetorical persuasion in mass communication

"This volume examines the interplay between affect theory and rhetorical persuasion in mass media communication. It is divided into three sections--affect theory, general case studies, and case studies on the 2016 U.S. Presidential Election--and offers perspectives from authors around the world...

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Detalles Bibliográficos
Otros Autores: Zhang, Lei, 1974 (-), Clark, Carlton, editor (editor)
Formato: Libro
Idioma:Inglés
Publicado: New York, NY : Routledge 2019
Edición:1st ed
Materias:
Ver en Universidad de Navarra:https://unika.unav.edu/discovery/fulldisplay?docid=alma991010150119708016&context=L&vid=34UNAV_INST:VU1&search_scope=34UNAV_TODO&tab=34UNAV_TODO&lang=es

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