Uncommon practice : people who deliver a great brand experience

Uncommon practice people who deliver a great brand experience

Bibliographic Details
Other Authors: Smith, Shaun (-), Milligan, Andy
Format: Book
Language:Inglés
Published: London ; New York : Financial Times Prentice Hall 2002.
Subjects:
Empresas de servicios > Gestión
Publicidad > Marcas comerciales.
See on Universidad de Navarra:https://unika.unav.edu/discovery/fulldisplay?docid=alma991010131639708016&context=L&vid=34UNAV_INST:VU1&search_scope=34UNAV_TODO&tab=34UNAV_TODO&lang=es
Table of Contents:
  • Virgin
  • PizzaExpress
  • Banyan Tree Hotels and Resorts
  • Oxfam
  • Midwest Express
  • Harley-Davidson
  • Pret A Manager
  • Tesco
  • easyGroup
  • Krispy Kreme
  • First Direct
  • Fairmont Hotels & Resorts
  • RBC Financial Group
  • The Carphone Warehouse
  • Manchester United
  • Harrah's
  • John Lewis
  • Richer Sounds
  • Amazon.com.

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