The wide lens a new strategy for innovation
| Autor principal: | |
|---|---|
| Formato: | Libro |
| Idioma: | Inglés |
| Publicado: |
New York :
Portfolio/Penguin
2012
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| Materias: | |
| Ver en Universidad de Navarra: | https://unika.unav.edu/discovery/fulldisplay?docid=alma991010010519708016&context=L&vid=34UNAV_INST:VU1&search_scope=34UNAV_TODO&tab=34UNAV_TODO&lang=es |
Tabla de Contenidos:
- Why things go wrong when you do everything right
- Co-innovation risk : seeing the real odds when you don't innovate alone
- Adoption chain risk : seeing all the customers before your end customer
- Internal and external ecosystems all around you
- Mapping the ecosystem : identifying pieces and places
- Roles and relationships : to lead or follow in the innovation ecosystem?
- The right place and the right time : when does the early bird get the worm?
- Expanding the perspective means changing the conversation
- Changing the game : reconfiguring the ecosystem to work for you
- Sequencing success : winning the connected game
- Multiplying your odds of success
