Brands, consumers, symbols, & research : Sidney J. Levy on marketing

Brands, consumers, symbols, & research Sidney J. Levy on marketing

Bibliographic Details
Main Author: Levy, Sidney J. (-)
Other Authors: Rook, Dennis W., compilador (compilador)
Format: Book
Language:Inglés
Published: Thousand Oaks [etc.] : Sage 1999
Subjects:
Marketing > Estados Unidos > Estudios, ensayos, etc.
Publicidad > Estados Unidos > Estudios, ensayos, etc.
Consumidores > Conducta > Estudios, ensayos, etc.
See on Universidad de Navarra:https://unika.unav.edu/discovery/fulldisplay?docid=alma991009823329708016&context=L&vid=34UNAV_INST:VU1&search_scope=34UNAV_TODO&tab=34UNAV_TODO&lang=es
Description
Physical Description:XVII, 590 p. : il. ; 27 cm
ISBN:9780761916963

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