Advertising principles choice, challenge, changes

Bibliographic Details
Main Author:	Vanden Bergh, Bruce G. (-)
Other Authors:	Katz, Helen E., coautor (coautor)
Format:	Book
Language:	Inglés
Published:	Lincolnwood : NTC Business Books 1999
Subjects:	Publicidad
See on Universidad de Navarra:	https://unika.unav.edu/discovery/fulldisplay?docid=alma991009808139708016&context=L&vid=34UNAV_INST:VU1&search_scope=34UNAV_TODO&tab=34UNAV_TODO&lang=es

Description
Physical Description:	XXII, 582 p. : il. ; 29 cm
ISBN:	9780844229904

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