Cita APA (7a ed.)

Vanden Bergh, B. G., & Katz, H. E. (1999). Advertising principles: Choice, challenge, changes. NTC Business Books.

Cita Chicago Style (17a ed.)

Vanden Bergh, Bruce G., y Helen E. Katz. Advertising Principles: Choice, Challenge, Changes. Lincolnwood: NTC Business Books, 1999.

Cita MLA (9a ed.)

Vanden Bergh, Bruce G., y Helen E. Katz. Advertising Principles: Choice, Challenge, Changes. NTC Business Books, 1999.