Cita APA (7a ed.)

Kleppner, O., Russell, J. T., & Lane, W. R. (1993). Kleppner's advertising procedure (12th ed.). Prentice Hall.

Cita Chicago Style (17a ed.)

Kleppner, Otto, J. Thomas Russell, y W. Ronald Lane. Kleppner's Advertising Procedure. 12th ed. Englewood Cliffs: Prentice Hall, 1993.

Cita MLA (9a ed.)

Kleppner, Otto, et al. Kleppner's Advertising Procedure. 12th ed. Prentice Hall, 1993.