Cita APA (7a ed.)

Ott, R. (1999). Creating demand: Move the masses to buy your product, service or idea. Ocean View.

Cita Chicago Style (17a ed.)

Ott, Richard. Creating Demand: Move the Masses to Buy Your Product, Service or Idea. Richmond, Virginia: Ocean View, 1999.

Cita MLA (9a ed.)

Ott, Richard. Creating Demand: Move the Masses to Buy Your Product, Service or Idea. Ocean View, 1999.