The advertising controversy evidence of the economic effects of advertising

Bibliographic Details
Main Author:	Albion, Mark S., 1951- (-)
Other Authors:	Farris, Paul W., coautor (coautor)
Format:	Book
Language:	Inglés
Published:	New York [etc.] : Greenwood Press 1981
Subjects:	Planificación de medios publicitarios Publicidad > Aspectos económicos
See on Universidad de Navarra:	https://unika.unav.edu/discovery/fulldisplay?docid=alma991009772619708016&context=L&vid=34UNAV_INST:VU1&search_scope=34UNAV_TODO&tab=34UNAV_TODO&lang=es

Description
Physical Description:	XXI, 226 p. ; 24 cm
ISBN:	9780865690578

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