The economics and financing of media companies
In this updated and expanded edition of the acclaimed Economics and Financing of Media Companies, leading economist and media specialist Robert G. Picard employs business concepts and analyses to explore the operations and activities of media firms and the forces and issues affecting them. Picard ha...
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| Formato: | Libro |
| Idioma: | Inglés |
| Publicado: |
New York :
Fordham University Press
2011
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| Edición: | Second edition |
| Materias: | |
| Ver en Universidad de Navarra: | https://unika.unav.edu/discovery/fulldisplay?docid=alma991009753509708016&context=L&vid=34UNAV_INST:VU1&search_scope=34UNAV_TODO&tab=34UNAV_TODO&lang=es |
Tabla de Contenidos:
- Media firms as economic and business entities
- Business models, workflows, and value chains in media firms
- Distribution and retail sales of media
- Economic forces affecting media
- The influence of the general economy on media
- Audiences and consumers
- Media, advertisers, and advertising
- Competition in media markets
- Concepts in media financing and financial management
- Capital markets and media firms
- The development of large media companies
- Trade and globalization in media products and services
- Indicators of financial and economic health of media firms.
