Tabla de Contenidos:
  • Introduction: The continued importance of the candidate image construct / Kenneth L. Hacker
  • Campaigns and candidate images in American presidential elections : computer content analysis / Susan A. Hellweg
  • Presidential candidates' personal qualities : computer content analysis / William L. Benoit and John P. McHale
  • Candidate images when things go sour : reaction to scandal / Carolyn L. Funk
  • The "authentic candidate" : extending candidate image assessment / Allan Louden and Kristen McCauliff
  • A dual processing perspective of candidate image formation / Kenneth L. Hacker
  • The effects of advertising on presidential candidate images / Lynda Lee Kaid and Mike Chanslor
  • Presidential debates and candidate image formation : 1992, 1996, 2000 / Walter R. Zakahi
  • Interpersonal communication styles of political candidates : predicting winning and losing candidates in three U.S. presidential elections / Timothy Stephen ... [et al.]
  • Meta analysis of presidential candidate images / Susan A. Hellweg and Brian H. Spitzberg
  • Using cognitive measurement for analysis of candidate images / Kenneth L. Hacker
  • Measuring candidate images with semantic differentials / Lynda Lee Kaid
  • Conclusion: Present and future directions for candidate image research / Kenneth L. Hacker.