Strategic media planning

Bibliographic Details
Main Author: Lancaster, Kent (-)
Other Authors: Katz, Helen E., coautor (coautor)
Format: Book
Language:Inglés
Published: Lincolnwood : NTC Business Books 1990
Subjects:
See on Universidad de Navarra:https://unika.unav.edu/discovery/fulldisplay?docid=alma991009664909708016&context=L&vid=34UNAV_INST:VU1&search_scope=34UNAV_TODO&tab=34UNAV_TODO&lang=es
Description
Physical Description:XII, 285 p. ; 25 cm + 2 discos
ISBN:9780844234755