APA (7th ed.) Citation

Lancaster, K., & Katz, H. E. (1990). Strategic media planning. NTC Business Books.

Chicago Style (17th ed.) Citation

Lancaster, Kent, and Helen E. Katz. Strategic Media Planning. Lincolnwood: NTC Business Books, 1990.

MLA (9th ed.) Citation

Lancaster, Kent, and Helen E. Katz. Strategic Media Planning. NTC Business Books, 1990.