Cita APA (7a ed.)

Barban, A. M., Jugenheimer, D. W., & Turk, P. (1992). Advertising media sourcebook (3rd ed.). NTC Business Books.

Cita Chicago Style (17a ed.)

Barban, Arnold M., Donald W. Jugenheimer, y Peter Turk. Advertising Media Sourcebook. 3rd ed. Lincolnwood: NTC Business Books, 1992.

Cita MLA (9a ed.)

Barban, Arnold M., et al. Advertising Media Sourcebook. 3rd ed. NTC Business Books, 1992.