Strategic marketing communications new ways to build and integrate communications

Bibliographic Details
Main Author:	Smith, P. R. 1957- (-)
Other Authors:	Berry, Chris, 1959-, Pulford, Alan
Format:	Book
Language:	Inglés
Published:	London [etc.] : Kogan Page 1999
Edition:	Rev. ed
Subjects:	Gestión de marketing Planificación estratégica Comunicación en marketing
See on Universidad de Navarra:	https://unika.unav.edu/discovery/fulldisplay?docid=alma991009637019708016&context=L&vid=34UNAV_INST:VU1&search_scope=34UNAV_TODO&tab=34UNAV_TODO&lang=es

Description
Physical Description:	XI, 300 p. ; 24 cm + 1 disquete
ISBN:	9780749429188

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