APA (7th ed.) Citation

Smith, P. R., Berry, C., & Pulford, A. (1999). Strategic marketing communications: New ways to build and integrate communications (Rev. ed.). Kogan Page.

Chicago Style (17th ed.) Citation

Smith, P. R., Chris Berry, and Alan Pulford. Strategic Marketing Communications: New Ways to Build and Integrate Communications. Rev. ed. London [etc.]: Kogan Page, 1999.

MLA (9th ed.) Citation

Smith, P. R., et al. Strategic Marketing Communications: New Ways to Build and Integrate Communications. Rev. ed. Kogan Page, 1999.

Warning: These citations may not always be 100% accurate.