Gregory, J. R., & Wiechmann, J. G. (1991). Marketing corporate image: The company as your number one product. NTC Business Books.
Cita Chicago Style (17a ed.)Gregory, James R., y Jack G. Wiechmann. Marketing Corporate Image: The Company as Your Number One Product. Lincolnwood: NTC Business Books, 1991.
Cita MLA (9a ed.)Gregory, James R., y Jack G. Wiechmann. Marketing Corporate Image: The Company as Your Number One Product. NTC Business Books, 1991.
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