Cita APA (7a ed.)

Robinson, W. A., & Hauri, C. (1991). Promotional marketing: Ideas and techniques for sucess in sales promotion. Business Books.

Cita Chicago Style (17a ed.)

Robinson, William A., y Christine Hauri. Promotional Marketing: Ideas and Techniques for Sucess in Sales Promotion. Lincolnwood: Business Books, 1991.

Cita MLA (9a ed.)

Robinson, William A., y Christine Hauri. Promotional Marketing: Ideas and Techniques for Sucess in Sales Promotion. Business Books, 1991.